Plates which help

The new plate collection of Viktória Hitka, entitled I am lucky, points to the problem of food waste and hunger. By purchasing the unique plates with print one can help the daily endeavor of the Food bank to distribute food for the needy. The plates of the artist Viktrória Hitka   reinvent the ornamental plates, bowls and mugs which used to hang on the walls of our grandmas.

The plate collection decorated with the „I am lucky” labels was made to help the latest campaign of the Food bank, which aims at drawing attention to the increasing problem of food waste and hunger.

The money received will help the work of the Foodbank. The Food bank with 1000 HUF can get rescued food to poor in value of almost 20-30 thousand HUF, given that the donating companies do not charge the Food bank.

The plates can be bought  here:


Baross utca 3. 14 -es csengő
+(36) 30 949 4286, (+36) 30 627 8790

Hungarian Food Bank Association #I’m lucky -2016

1,8 million tonnes of food becomes waste every year in Hungary. Hungarian Food Bank saved 4 000 tonnes of food surplus in 2016 and distributed among people in need in Hungary.

Food Bank’s campaign, #I’mlucky, aims to draw people’s attention to the problem of starvation, malnutrition and food waste.

Food Bank’s agency, Well Advertising Agency, introduced the image campaign of Food Bank using the creative of an empty plate in 2015. In 2016 asked Viktória Hitka for a cooperation to carry on the idea of the „empty plate” creative in a new campaign. The goal of the campaign in 2016 was not only to increase awareness, but also fundraise for Food Bank.

The #I’mlucky campaign introduces the problem of starvation and food waste with a positive approach.

Those who can afford wide range of food selection, who can buy even more than they need, might not think about the possibility of what would happen if all these resources could not be reached/used. We call them, we invite them to stop and think how lucky they are, and how thankful, grateful could it be to give.

That is where I am lucky slogan came from.

In the campaign we set up spread tables at the main spots of Budapest and invited by-passers to stop and sit down for a minute. The atmosphere of being there was kind of familiar, but the messages, wrote on the plates, brought a kind of shock, surprise for the passers.

The plates, with the message I am lucky, are available at Flatlab, Budapest. The total income of the campaign supports the work of the Food Bank. The campaign is still on, everyone can join with sharing a photo on FB or Instagram with #szerencsesvagyok and #elelmiszerbank.

In 2016 with the help of the campaign Food Bank could fundraise 700 000 HUF, that helps to distribute food packages of food surplus among people in need.


  • Hungarian Food Bank Association
  • Viktória Hitka
  • Well Advertising and PR Agency

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